Brief
To honor one of the most traditional points of the Rio Bohemia, the site Papo de Bar in partnership with the Bier Hoff brewery, developed an American Pale Ale (APA) style beer. Its label should blend the traditional visual language of the brewery and the playfulness of the samba, the bars and make reference to the famous arches of the neighborhood.
Sugarloaf & Lapa Arches
The name “Sugarloaf“, by Wikipedia, was coined in the 16th century by the Portuguese during the heyday of sugar cane trade in Brazil. Blocks of sugar were placed in conical molds made of clay to be transported on ships. The shape given by these molds was similar to the peak, hence the name. Today, a cable car called “bondinho” or “teleférico” by Brazilian people runs along the route between the peaks of Sugarloaf and Morro da Urca. After the Christ the Redeemer (Cristo Redentor) statue, Sugarloaf is the most iconic spot in the city. Visited by thousands of tourist every year.
The Carioca Aqueduct one of most traditional tourist spot located in the center of the city of Rio de Janeiro, in the Lapa neighborhood, and is most called Arcos da Lapa (Lapa Arches). It connects the hills of Santa Teresa and Santo Antônio, in today’s Lapa neighborhood by a tram tail. The view is amazing and it’s constantly surrounded by music, drinks, and food.
It’s not a random thing to name and present a beer. 😉
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