2016 Multishow Award

The best app award goes to… :)

Develop the Vote App
for the 2016 Multishow Award
for the first time in native format.

Extend the participation
and engagement of the fans.

Improve the
user experience.

OKAY THEN…

We’ve created an entirely new app with a different user experience, different information, and design architecture.

The celebrities were present

In order to promote participation and engagement, we opted for the gamification model, making available the artists’ emoji and badges as rewards after reaching a certain number of votes.

The illustration of emojis and badges were created by Humans and used by the channel on social networks and announcements on TV.

0
individual votes
0
% Growth User Participation
0
Downloads

Info

Client: Multishow
Website: globo.com
Date: 30/08/2016
Services: Creative Direction, UX
UX/UI | Illustrations: Pedro Almeida | Kdu Gama