Brief
To honor one of the most traditional points of the Rio Bohemia, the website Papo de Bar in partnership with the Bier Hoff brewery, developed an American Pale Ale (APA) style beer. Its label should blend the traditional visual language of the brewery and the playfulness of the samba, the bars and make reference to the famous arches of the neighborhood.
Sugarloaf & Lapa Arches
The name “Sugarloaf“, according to Wikipedia, was coined in the 16th century by the Portuguese during the heyday of sugar cane trade in Brazil. Blocks of sugar were placed in conical molds made of clay to be transported on ships. The shape given by these molds was similar to the mountain, hence the name. Today, a cable car called “bondinho” or “teleférico” by Brazilian people runs along the route between the peaks of Sugarloaf and Morro da Urca. After the Christ the Redeemer (Cristo Redentor) statue, Sugarloaf is the most iconic spot in the city. Visited by thousands of tourists every year.
The Carioca Aqueduct one of most traditional tourist spots located in the center of the city of Rio de Janeiro, in the neighborhood of Lapa, and is mostly known as the Arcos da Lapa (Lapa Arches). They connect the hills of Santa Teresa, Santo Antônio, and Lapa by a tram rail. The arches have an amazing view and a festive atmosphere with its food, drinks, people and music.
As you can see our choice of name and presentation was not random. 😉
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